In Strength & Pride


This brand wanted a complete redesign of their website. The brand workshop revealed inspiration from a documentary style approach, highlighting what was to be communicated about the lifestyle. Key points to consider were strength, boldness, serious, and hard-edged, to give insight on a lifestyle.

This project includes UX/UI, information architecture, and design.


The aim for this project was to take a personal look into the life of a body builder and inspire personal strength, with leads to selling a product line that promotes body building and competition.

The solution was to use select types of media, photos and video clips, to add a personal touch to the site. The result was a clean and modern layout to contrast with heavy black and white photos, gritty textures, and bold but personal crops of subjects.