A NEW LOOK
For performance floors
This company wanted a complete redesign of their website, including a brand clean-up to complete a new impression. The brand workshop revealed desire for something clean, modern, minimal and higher end. The target audience to consider included designers, especially of interiors.
This project includes direction, information architecture, re-branding, brand messaging, UX/UI, and design.
The aim for this project was to showcase excellence in work in a fairly editorial format, with only light design elements and animation to contrast the photos of beautiful, customizable performance flooring. The result was a complete branding revival, and a completely new way of showcasing brilliant work.